What Are Product Lines?

The foundation of any business is the products that it sells. Classifying and grouping products is vital because these "Product Lines" form the basis of both your marketing plan and the accounting records needed to monitor the financial progress of your business. They are fundamental to the operation of all SuccessWare applications. Once you have established your product lines correctly, you can monitor the income side of your business to learn which product lines are the most profitable.

Three issues determine how product lines are structured: commonality of production cost, special photographic requirements, and marketing considerations. Here is a list of possible product lines for a photographic studio:

Studio Portraits

Location Portraits

Glamour (sessions that include a beauty make-over)

Seniors

Undergraduates

Activities

Weddings

Service (B&W publicity portraits, passports, etc.)
Promotions

Commercial

Copy/Restoration

Frames/Accessories