Frequently Asked Questions

What makes SuccessWare better than other studio management software?
Rather than simply tracking your clients and orders, SuccessWare makes it easy to understand, plan and control all aspects of your business—marketing, income, expenses, pricing, cash flow, bank accounts, loans, credit cards, appointments, work flow, task assignments, orders, portrait sittings, weddings, sales taxes, clients, prospects, vendors, and more—in one easy to use package. We could go on and on. Take a look at our demo and you'll see the difference for yourself. See what our clients have to say.

What makes SuccessWare better than off-the-shelf accounting software?
SuccessWare is designed for photography studios. It uses a proven “managerial” system of accounting developed by Charles Haynes, past president of the Professional Photographers of America, and others. This simple and effective system enables you to see the financial aspects of your business clearly without needing an accountant's interpretation. This clear understanding of your studio business empowers you to take corrective action when problems arise to avoid even bigger problems in the future. Knowing exactly what's going on in your business financially on a day-to-day basis helps you become more profitable and gives you peace of mind. Off-the-shelf software isn't designed specifically for photography studios and uses a “custodial” system of accounting. This system is designed to help your accountant pay your taxes. It isn't designed to give you the answers you need to run your business at peak level on a day-to-day basis. SuccessWare will help your accountant pay your taxes too. More importantly, it will help you manage your business more effectively and profitably. See what our clients have to say.

After spending hundreds of dollars on studio management software that doesn't work, why should I take another chance with SuccessWare?
We understand your fear. Many of our clients were just as afraid. But, you know what they found? They found that SuccessWare not only works well, but it has enabled them to make significant strides in their businesses. They're happy they made the investment! Plus, we offer a fully functioning demo so you can try everything out before you buy. And, SuccessWare comes with a 90 day full, 100% money-back guarantee. So you see, there really is nothing to fear. See what our clients have to say.

What kind of customer support does SuccessWare offer?
We strive to offer the best support services in the entire software industry (see what our clients have to say). Purchasers of the full version of SuccessWare, which includes Success Tracking, Success Planning, and Success Pricing, receive free upgrades for one year plus full technical support for one year on our toll-free 800 line. Support and subscription plans are available after the first year. Leasers receive full technical support on our toll-free 800 line plus all upgrades as long as they continue to lease. Any other purchase (Success Planning and/or Success Pricing) comes with 90 days of technical support on our toll-free 800 line. After your first 90 days, additional support can be added in yearly increments. See our support policies for full details. We also offer “jump-start,” “how to,” and “what's new” movies, training classes, comprehensive on-screen user guides, jump-start phone calls, and more. See our support page for all of the available support resources.

I have a very small photography business. Is SuccessWare right for me?
If you would like to grow the income produced by your business (perhaps to enable you to go from part time to full time) then SuccessWare is perfect for you. Even if you don't wish to grow past the “small” stage, SuccessWare can save you time by organizing your business life and it can help you make the most of the sales dollars you do receive.

What kind of documentation is available for SuccessWare?
SuccessWare comes with comprehensive on-screen user guides written in a non-technical fashion making them easy to use and understand. Training videos are also available on the web (see our support page for more information).

Is training available for SuccessWare?
Yes. See our training classes page for all of the details.

I've been using other software for many years and I don't want to lose all of the information that I have stored. Can I transfer my current information into SuccessWare?
Yes. Please ask us about your specific needs.

I want software that is easy to use. How hard is it to “get up and running?
Setup is a snap with SuccessWare's Getting Started Wizard. The Wizard asks you a few simple questions about your business. Once you answer the questions, you're ready to start entering information into SuccessWare. It's that easy! Plus, we provide free jump-start phone calls with our support staff to guide you through getting started and to answer all of your questions. In addition, we offer jump-start movies on the web to help you get going quickly.

Can SuccessWare help me understand which areas of my business are most profitable?
Yes. Success Tracking shows the profitability of each of your product lines—weddings, studio portraits, seniors, etc.—by producing separate Income & Expense Statements for each. Doing so tells you if you are making money in some product lines and losing money in others.

Can I print letters and mailing labels for my clients and prospects?
Yes. You can use SuccessWare's full-featured word processor to compose personalized letters. You can print a single letter or use SuccessWare's “merge” feature to print a letter to many people. SuccessWare prints mailing labels in all shapes and sizes. It comes with all of the popular Avery® label formats predefined or you can create formats for any other brand of labels. You can even use any of the popular DYMO® LabelWriter brand printers to print your labels.

Can I target my marketing by identifying specific clients and prospects that I want to send direct mail to?
SuccessWare has an in-depth search capability which makes it easy to find anything. You can search for birth dates, anniversaries, seniors, children, customized categories, clients who have spent more than a certain amount, the list goes on and on. With this capability, you can find a set of clients and prospects and print personalized letters and mailing labels or E-mail them with a click of a button.

Can SuccessWare tell me if my advertising is working?
Yes. SuccessWare shows you how well each of your displays, direct mail pieces, advertisements, etc. are doing in terms of number of inquiries, booked clients, actual sales generated, etc. You'll have the knowledge to spend your valuable advertising dollars more effectively.

Can I print checks with SuccessWare?

Yes. SuccessWare has full bill paying and check writing capabilities. You can use any brand of computer-printable checks you desire.

Can I print invoices for my clients using SuccessWare?
Yes. SuccessWare comes with predefined invoice templates that you can use “as is” or customize for your specific needs. You can add your studio name, address, logo, etc. You can create as many invoice styles as you desire. In addition, you can send monthly statements and even e-mail invoices to your clients.

Can I keep track of a client's past sittings and purchases in one place?
Yes. Unlike some other software packages, SuccessWare allows an unlimited number of sessions and orders for each client. You don't have to create a “new” client when a past client returns to your studio simply to enter a new order or to change the client's category from “wedding” to “portrait.” So, SuccessWare tracks a client's history with ease.

Can I monitor all of my accounts and reconcile within SuccessWare without using another software package or reconciling by hand?
Yes. SuccessWare handles all types of accounts including checking, savings, loans, credit cards and cash. It makes it simple to monitor all transactions and reconcile with account statements.

Will SuccessWare help me with my sales tax reporting?

Yes. SuccessWare includes a sales tax report that will help pay your sales taxes. It will break down the information based on your taxable sales and nontaxable sales on a state-by-state basis.

What is business planning and do I really need it?

The most important managerial task any business owner performs is to create an annual business plan. A business plan brings structure, discipline, and accountability to your marketing and management efforts; without it, your business lacks direction and control. Many of our clients thought that business planning was a waste of time. But after trying it, they're convinced it's the best thing they've ever done for their businesses and themselves. Here's what Dennis and Julie DuBois of Sunrise Photography in North Webster Indiana have to say: “We used to think that goal setting was a waste of time. When we got SuccessWare, business planning was part of the package, so we went ahead and created a business plan. We set our personal goals along with business goals. We did our sales projections and expense projections. Now, to our amazement, our goals have come true!”

Can SuccessWare provide me with accurate sales averages?
Yes. SuccessWare shows the average sale for each type of session you perform (weddings, seniors, studio portraits, etc.). Some other studio management packages report sales averages based on orders instead of sessions. So, you can't figure out how much you sell on a typical session without doing tedious hand calculations.

Can I afford SuccessWare?
Our clients report that SuccessWare is well worth the price (see what they have to say). By using its planning, pricing and tracking features properly, the additional compensation you'll receive from your business in the coming years should far outweigh your investment in SuccessWare. In addition, our leasing option makes SuccessWare very affordable for virtually any studio.

Does SuccessWare fully support Apple's Mac OS X system?
Yes. SuccessWare runs natively on MacOS X 10.2 and later. The MacOS X version of SuccessWare is NOT compatible with MacOS versions prior to MacOS X 10.2 (including MacOS 9 and 8.6). In addition, if you use SuccessWare on more than one Macintosh and you wish to move to the MacOS X version, you must upgrade all of these computers to MacOS X 10.2 or later.

I have more questions. Where can I get answers?
Simply phone us at 800-593-3767 between 10:00 AM and 5:00 PM Eastern Time Monday through Friday or e-mail us at info@successware.net. We will be glad to help!

   
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  Business Quick Tip

When a client receives a thank-you note—whether you're saying thank-you for making an appointment or for an order—it leaves a lasting favorable impression. Saying thank-you is one of the little intangibles that go a long way toward building a positive image for your business.
 

 

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Success Story

After struggling for years to make ends meet, I decided to move my business to an area with a lower cost of living. Once there, local photographers told me I had no chance of even doing as well as I did in my former location. Despite this, I went from making $36,000 a year to over $150,000.

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